Privacy Policy

Personal information you give us

Seddiqi primarily collects personal information with your permission or consent, or due to commercial reasons, such as, collecting information to process your requests or to supply you with our services. We only collect the minimum amount of information required to conduct operational activities or as required by Law. The personal information we collect on or through our platforms may include:

• Information that you provide by filling in the online registration form(s) for enquiries as provided on our website. The personal information that you provide us which may include personal data such as your name, email address, mobile number, and any other personal information that you include in the heading or body of your enquiries.
• Records and copies of your correspondence (including e-mail addresses) when you contact us.
• Information that you provide when you contact our helpdesk for support services, including your name, email address, and mobile number.
• Information you provide when you visit Seddiqi offices and premises.
• Information that you provide when you contact us via social media, web chats, ‘WhatsApp’ chat, or directly call our customer service team for general enquiries, registration complaints, request for any assistance/ services. This information may include your name, email address, mobile number, and call recordings (in case you call our customer service team).
• Information obtained through any system operated for the security, safety, and access management (CCTV, access right system) when you visit our office.
• Information you provide to us for the purpose of subscribing to our newsletter, including your name and email address.
• Information captured on documents you provide to us for processing your property rental, maintenance, or other service requests, including information captured on your passport, visa, Emirates ID, trade license, salary certificate, marriage certificate, and any other documentation you provide to us.
• Information about your use and navigation of our website, such as your IP address and other device identifiers, your operating system, and browser type, and information about the Website pages you visit, collected by cookies or other tracking technologies.

Other information we collect

When you visit the website, we may also collect other information that does not directly reveal your individual identity or directly relate to you as an individual. For more information, please refer to the Cookie Notice to understand the personal information collected and how it is processed using Cookies and similar tracking technologies. Click here for our cookie notice.

We may collect information about you from the following sources:

• Seddiqi Properties website: This website created and operated by us and one of our third-party vendors for providing our services to you, receiving enquiries and requests from you, for showing interest in newsletters and for maintenance of the website.
• Emails, text messaging services, and other electronic messages: These are the electronic text-based interaction between you and Seddiqi.
• Seddiqi customer service: Any communication between you and our customer service center (e.g. phone, chatbot, email, etc.).
• Direct Communication with Seddiqi Properties Leasing Executives: any communication between you and any Seddiqi leasing executives or authorized representatives via phone call, emails, Webchats, WhatsApp, or through virtual or in-person meetings.
• Third Party Agents: this includes information we receive from real estate and/or leasing agencies when you show interest in properties managed by us.
• Onsite enquiries and registration: This include enquiries, requests, and registrations that are done physically at our office. This may also include information you share with concierge or security personnel at Seddiqi managed premises when you make leasing enquiries or show interest in a property.
• Data we create: Seddiqi may also create data about you, when you use our services, such as tenant account creation.
• Data from documents you share with us: Seddiqi may access, use, and process data contained in documents you share with us for providing our services to you such as your Emirates ID, passport copy, visa, marriage certificate, trade license, salary certificate.
• CCTV cameras: Security footage (image and video) from CCTV cameras placed across our premises and properties.

This policy does not apply to the following information collected:

• through any other means, including any other website operated by any third party; or
• by any third party, including through any application or content (including advertising) that may link to the Website.

We use your personal information for several legitimate reasons, including providing and improving our services to you, and managing our relationship with you. The purposes for collecting personal data are mentioned below:

• To determine your qualification for tenancy contract renewal.
• For communications and updates regarding our properties, services, and events, if you sign up for our newsletter.
• To determine your eligibility/qualification to lease or rent any of our properties.
• For creating a tenant account for you when you rent our properties.
• To manage enquiries and requests we receive from you through the website or email or any other channels we provide for receiving such enquiries/requests.
• For our help desk tickets processing.
• For Ejari registration and any other licensing or registrations required by regulatory authorities.
• For responding to any enquiries or interest expressed in any of our properties or services.
• For requesting your feedback, and to respond to complaints/ request/ enquiry received from you.
• To establish a working relationship with Business Partners and our Third-Party Service Providers.
• To comply with legal requirements and exercise or defend legal claims.
• To comply with any opt-out or do not disturb requests received from you.

• Email: You can click on the unsubscribe link provided in the email you receive from us.
• SMS: you can follow the instruction provided in the messages you receive from us.
• Social Media: You can follow the instruction provided in the messages to opt-out from communication via social media applications such as WhatsApp, Instagram, Facebook, etc.
• Contact us: You may contact us using the details provided in Section - ‘How do you contact us?’.

You have the right to object to certain processing and, where we have asked for your consent to process your personal information, to withdraw this consent. Where we process your personal information because we have a legitimate interest in doing so, you also have a right to object to this. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement or contractual obligations to process your personal information.

We may disclose personal information that we collect, or you provide as described in this privacy policy:

• We may share your personal information with any member of the Seddiqi, including subsidiaries, affiliates and holding companies, to action your request for our services, understand your preferences, conclude a sale/rental, facilitate any maintenance/ service requests, send you information about products and services that may be of interest to you and conduct the other activities described in this privacy policy. Such group companies are located in countries within the Middle East. Please visit our website to see a list of locations within our corporate group.
• We may use carefully selected third parties to perform services on our behalf or to assist us with the provision of services to you. For example, we may engage third party real estate agencies, property managers, maintenance companies, concierge service providers, real estate brokers, property rental platforms, cloud service providers, IT service providers, and other third parties to support and facilitate property rental, concierge and security services, marketing, advertising, communications, to maintain the Seddiqi Properties website, to store the data, to personalize and optimize our service, to analyze and enhance data (including data about users' interactions with our services), and to provide legal, accounting, insurance, audit and /other professional services. While providing such services, these third parties may have access to your personal information.
• We may share your personal information with property owners/landlords, if you have shown interest in renting their property.
• Where required or permitted by law, personal information may be provided to others, such as regulators and law enforcement agencies.
• We may share with government or regulatory authorities, upon request, to comply with any court order, law, or legal process.
• We may share with other companies and organizations for the purposes of fraud protection and credit risk reduction if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

The personal information that we collect from you may be transferred to, and stored at, a destination outside the United Arab Emirates (for example, at a location within the European Union) and on our authorized cloud service provider servers. It may also be processed by staff operating outside the UAE who work for us or for one of our third-party vendors or service providers.

Information we collect may be transferred to, stored, and processed in any country or territory where one or more of our affiliated group companies or third-party service providers are located or maintain facilities. Some of these third parties will use cloud-based storage solutions. While other territories may not have the same standards of data protection as those within the UAE, we will continue to protect the personal information we transfer in accordance with this Privacy Policy.

We will take all steps that are reasonably necessary to ensure that your personal information is treated securely and in accordance with this privacy policy and applicable data protection laws, including, where relevant, entering standard contractual clauses (or equivalent measures) with the party receiving the personal information. We carry out such transfers to facilitate the performance of our contract and in pursuit of our legitimate business interests of helping us serve you better. We have implemented adequate safeguards to protect and secure the information involved in such transfers. Where we transfer personal information outside of the United Arab Emirates, we either transfer personal information to countries that provide an adequate level of protection, or we have appropriate safeguards in place. Appropriate safeguards to cover these transfers are in the form of standard contractual/data protection clauses. If you would like more information on protection measures and transfer mechanisms, please contact us using the details provided in Section - ‘How do you contact us?’.

We don’t keep your personal information for any longer than is required for the legitimate purposes of the processing or to comply with the law. As we collect data for many different purposes, there is not a single retention period for all data. We instead carefully assess the length of time to retain data according to the processing purpose and to comply with our legal obligations. When data is no longer required for the purposes of the processing, it is securely removed from our systems. We will only keep your personal information for as long as is reasonably necessary taking into consideration our need to answer queries or resolve problems, any other purpose outlined above in line with our retention policy, or to comply with legal requirements under applicable law(s). CCTV footage is held for a period of 31 days before being deleted unless legitimate access is required (for example by the police). In certain cases, we may retain your personal information for a longer period where extended retention periods are required by law or regulation and to establish, exercise, or defend our legal rights. We will ensure that it is disposed in a secure manner when it’s no longer needed.

For more information on where and how long your personal information is stored, and for more information on your rights of erasure and portability, please contact us using the details provided in Section - ‘How do you contact us?’.

Your personal information security is of utmost importance to us. We take utmost care to ensure secure transmission of your personal information from your computer, smartphone, and other electronic devices to our servers. We use industry security standards to safeguard the confidentiality of your information (e.g., firewalls, Transport Security Layer (“TLS”) etc.) and to make sure that your personal information is secure with us.

We have implemented and maintained appropriate technical and organizational security measures, policies, and procedures to protect your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Some examples of measures we take include:

• Imposing confidentiality obligations on our staff and service providers, both contractually and through established controls;
• Restriction of access to your personal information to employees and third parties strictly on a need-to-know basis, such as, to respond to your enquiry or request;
• Destroying or anonymizing personal information if it is no longer needed for the purposes for which it was collected; and
• Using secure communication channels for transmitting personal data.

Varying on the jurisdiction, certain privacy laws allow you to exercise rights that have been provisioned to the residents to provide control over your information. If you wish to exercise any of the rights provisioned to you (noted below), we may ask you for additional information to confirm your identity for security purposes, before disclosing personal information to you. In the event we require additional time due to the complexity of the request, we shall promptly inform you of the same. We reserve the right to charge a fee, where permitted by law, for example, if your request is manifestly unfounded or excessive.

If you would like to exercise any of the below rights, you may send the request to us at privacy@seddiqiholding.com. We shall aim to comply with all requests within reasonable time in-line with applicable laws. We may not always be able to fully address your request, for example,

• If it would impact the confidentiality we owe to others, or
• If we are legally entitled to deal with the request in a different way. or
• If your request involves deletion of information that are required to comply with the legal requirements.

Section below, provides the data privacy rights you have in relation to your personal information:

The right to access

You have the right to obtain confirmation as to whether we process personal data about you, receive a copy of your personal data held by us, and obtain certain other information about how and why we process your personal data (like the information provided in this privacy statement).

The right to rectification

You have the right to request for your personal data to be amended or rectified where it is inaccurate (for example, if you change your name or address) and to have incomplete personal data completed.

The right to restrict processing of personal data

• Temporarily for a period when you have contested the accuracy of the personal data;
• Temporarily for a period when you have objected the legitimate interest identified by us;
• Your personal data has been unlawfully processed and you request the restriction of processing instead of deletion;
• The personal data are no longer necessary in relation to the purposes for which they were collected and processed, but the personal data are required by you to establish, exercise, or defend legal claims.

We can continue to use your personal information following a request for restriction, where:

• We have your consent; or
• To establish, exercise, or defend legal claims; or
• To protect the rights of another natural or legal person.

The right to erasure (also known as 'the right to be forgotten')

You have the right to obtain deletion of your personal data in the following cases:

• The personal data are no longer necessary in relation to the purposes for which they were collected and processed;
• Our lawful basis for processing is consent, you withdraw consent, and we have no other lawful basis for the processing;
• Our lawful basis for processing is that the processing is necessary for a legitimate interest pursued by us, you object to our processing and we do not have overriding legitimate grounds;
• You object to our processing for direct marketing purposes;
• Your personal data have been unlawfully processed; and
• Your personal data must be erased to comply with a legal obligation under UAE Law to which we are subject.

We are not required to comply with your request to erase personal information if the processing of your personal information is necessary:

• For compliance with a legal obligation
• For the establishment, exercise, or defence of legal claims.

The right to object to the processing of personal data

• Our lawful basis for processing is that the processing is necessary for a legitimate interest pursued by us;
• Our processing for direct marketing purposes.

The right to data portability

You have the right to receive the personal data you provide to us and have the right to send the data to another organization (or ask us to do so if technically feasible), where our lawful basis for processing the personal data is consent or necessity for the performance of our contract with you, and the processing is carried out by automated means.

The right to withdraw consent at any time (where processing is based on consent)

Where we process personal data based on consent, you have the right to withdraw consent at any time. You can withdraw your consent by contacting us.

The right to lodge a complaint with a supervisory authority

If you are not happy with how we manage your personal information, you can lodge a complaint with the Supervisory Authority in charge of Data Privacy enforcement in the United Arab Emirates. We sincerely hope that you will never need to, but if you do want to complain about our use of personal data, you can contact us in one of the ways mentioned in Section 14 - ‘How do you contact us?’. We will investigate and respond to any complaints we receive.

We do not knowingly solicit or collect personal data from children under the age of 18, without prior verifiable parental consent. If we learn that a child under the age of 18 has submitted personal data without parental consent, then we will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any data, we have collected from children under 18, you may contact us by emailing us at privacy@seddiqiholding.com.

This policy may change from time to time. Your continued use of our platforms after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

In case of any queries related to this policy, you can contact our Data Privacy Office via email at privacy@seddiqiholding.com.